One of the biggest goals for any dealership is to convert leads into prospects, prospects into sales, and, eventually, repeat customers. More often than not, however, this is easier said than done. More than 63% of marketers say that generating traffic and leads is their top challenge and only 25% of leads are considered legitimate. No matter how you slice it, [...]
At the end of every month, a good habit to get into is analysing your confirmed lost leads. What is a confirmed lost lead? A confirmed lost lead is a closed opportunity; meaning the lead has been marked as lost, and additionally confirmed by CRM that the lead is indeed lost for whatever reason. [...]
In its most basic form, a data-driven sales funnel is a visual process that shows how Leads move through the sales process. A quick glance at a dealer's sales funnel should show all of the opportunities in progress to a sale. Seems simple, right? However, in a recent study conducted by Vantage Point Performance and the [...]
When choosing a Sales & CRM solution, it’s tempting to go with the crowd and pick big name brands like Salesforce or Microsoft Dynamics. However, very rarely do generic, cross industry sales & CRM systems work for dealerships. We've seen it time and time again. Dealers implement a generic sales & CRM solution, usually with [...]
A short & simple manual for car dealerships to understand the important sales funnel question: What is the difference between a lead and a prospect?
Our teams’ innovation was recently recognized by CIO Outlook Magazine when they named aureso one of the most promising SaaS Solution Providers of 2016.
Owner of Rush4th Consulting, Timothy Rushforth, tackles the ultimate sales funnel question: What is the difference between a lead and a prospect?