Good customer experience means more than keeping your existing customers happy. It can also be your most powerful growth strategy. Delight your customers again and again, and they will promote you to their family, their friends, and their colleagues—and you’ll reap the benefits. But before diving into practices to help your sales & showroom [...]
One of the biggest goals for any dealership is to convert leads into prospects, prospects into sales, and, eventually, repeat customers. More often than not, however, this is easier said than done. More than 63% of marketers say that generating traffic and leads is their top challenge and only 25% of leads are considered legitimate. No matter how you slice it, [...]
As we move into 2019, there are three trends forecasted to largely affect dealership operations and the way customers buy cars. The empowered customer The empowered consumer who, largely because of the Internet, enters the dealership informed, serious about buying and knowing the invoice price. A few years back, prospective customers would visit [...]
aureso decided to forego any user fees, fee-per-features, storage caps, and upgrade costs; taking pricing away from the expense category altogether.
Digitalization has transformed a number of industries in recent years. How are automakers and dealers adapting to expectations of the digital consumer?
A lot of changes have occurred in the automotive retail industry over the past few decades, including three big paradigms in particular.